About LEADFBE
We help founders, families and business partners strengthen leadership, resolve conflict and build governance that supports the next stage of the enterprise.
The idea: understand people to improve the business.
- 01The Human System
- 02The Organisation
- 03The Enterprise
A business can have a sound strategy and still struggle with control, conflict or unclear authority. We bring psychology, behavioural science, organisation design and governance together to understand these constraints and turn insight into practical change.
Ownership context changes how people relate, how authority moves and how decisions get made. We connect who an enterprise is with the constraints it needs to address.
Founder-Led Enterprises
For enterprises where the founder remains central to decisions, relationships, execution or institutional knowledge.
Co-Founder & Partner-Led Enterprises
For businesses where alignment, complementary strengths, roles, power, trust and decision-making shape enterprise performance.
Family-Owned Enterprises
For enterprises navigating the intersection of family relationships, ownership, management, governance and generational continuity.
Scaling Leadership Teams
For businesses professionalising leadership, appointing CXOs, redesigning roles or moving from founder-driven to institution-driven growth.
Founder Dependence · Co-Founder Alignment · Leadership & Role Architecture · Behavioural Governance™ · Family Governance · Conflict & Mediation · Succession & Next Generation · Professionalisation · Organisation & Execution
Psychology applied to enterprise decisions.
We apply psychology to decisions, leadership, role fit, power, accountability, relationships and change. That insight becomes organisational architecture, governance and operating practice.
Family enterprises with constructive relationships, clear accountability and the capacity to last beyond the generation that created them.
To bring behavioural science into the boardroom — understand the people, design the system, protect the enterprise.
Confidentiality
We agree confidentiality boundaries before collecting or sharing information.
Candour
We say what owners need to hear, including when it is inconvenient.
Evidence
Every recommendation traces to something observed or measured.
Respect for legacy
We change systems without diminishing those who built them.
Neutrality
We hold no side in a family. Our client is the enterprise.
Implementation
Advice is real only once behaviour has changed and held.
Management
We understand organisations, growth, roles, governance and execution.
Psychology
We understand behaviour, relationships, identity, motivation and conflict.
Family Enterprise
We understand the complexity created when ownership, relationships and business overlap.
Implementation
We move beyond recommendations into operating systems and behavioural change.
Strategy tells you what should happen. Psychology helps explain why it isn't happening. Governance makes the new behaviour repeatable.
Complementary expertise. Shared responsibility.
Enterprise work can require complementary perspectives from consulting, psychology, governance, research and facilitation. Discuss the enterprise context, your area of practice and the contribution you would like to make.
How we turn understanding into action.
Understand the context before choosing an intervention. Build shared insight, design workable systems, and review what changes in real decisions and behaviour.
- 01
Discover
Listen across the enterprise and understand the context.
The full picture
- 02
Diagnose
Triangulate behaviour, structure, governance and business evidence.
The real constraint
- 03
Decode
Explain the patterns producing the visible problem.
Shared insight
- 04
Design
Create behavioural, organisational and governance interventions.
A workable system
- 05
Embed
Build capability and support implementation under real conditions.
Behaviour change
- 06
Measure
Track adoption, decisions, performance and continuity.
Business impact
Organisational psychology · Family enterprise · Entrepreneurship · Research
Founder & Entrepreneur
SNEH NAD AJMERA
Sneh Nad Ajmera is an entrepreneur and family business psychologist who founded impact-led ventures including LEADFBE and Psychera. Her work brings psychology into the boardroom to help enterprising families strengthen leadership, governance and continuity.
Across more than sixteen years, she has advised founders and leadership teams on succession, behavioural alignment, professionalisation, performance and conflict. She is known for translating human complexity into practical systems that enterprises can sustain.
Areas of work
Leadership & succession
Working with founders and leadership teams through changing roles and transitions.
Family enterprise
Navigating the overlap of family relationships, ownership and business decisions.
Behavioural alignment
Understanding the human dynamics behind performance, conflict and change.
Organisational practice
Translating psychological insight into structures that can endure.
Organisations we have served.
Names belong to the individual organisations and are listed with reference to past engagements.
Location
Mumbai, India. Engagements conducted across India and offshore.
Confidentiality
All conversations, interviews and findings are confidential. We agree how information is used and seek written consent before publishing engagement records.